Hi
I'm SugatošŸ‘¦šŸ¾
I'm a full-stack ProductĀ  Nerd and Finance Whiz
specializing in behavioural design

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Freshly Built

Sticking to a budget is hard, especially when life happens. Why go it alone.Ā  Rethink traditional budgeting by involving the whole family in a shared adventure

Complexity in deciphering the fine print or even fairly evaluating the available options makes health insurance a no-go for many. Stronghold is new way, designed for people to buy insurance socially or in groups they trust

Improving the way loyalty rewards were earned and redeemed led to additional margins driven by product mix for Alcon Laboratories

Product Teardowns

Behavioural interventions to reduce no-shows and cancellations in insurer provided telehealth setting

An attempt to solve the hard problem of bringing small stores like kiranas, hardware and mobile shops to overcome the fear of digital accounting

With a limited budget, and up against a competitor with limitless content marketing, how would you strengthen the retention and conversion for H&G's online footfalls.


"Sugato solves real problems with a customer/stakeholder centric mindset. We worked together in past on developing and delivering certain Compliance and Sales enablement automation projects, the journey was close to developing a new digital product line equivalent. Great thought leader and brings new perspective to the table."

- Rajendra Jhawar, Director @ BrowserStack, Ex-Alcon


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